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By Allison Lampert

LAS VEGAS, Oct 22 (Reuters) - At the world's greatest market program in Las Vegas high-end jets are tempting purchasers with their streamlined shapes, luxurious cabins - and significantly, their usage of alternative fuels.

Fuel producers and jetmakers are keen to showcase novel types of aviation fuel deemed less damaging to the climate, from utilized cooking oil to the definitely less waste.

Business jet operators, like airlines, have actually acquiesced ecological pressure on air travel and devoted to halving carbon emissions by 2050 compared to 2005.

Their hope is that embracing sustainable fuel to curb emissions might make service jets more appealing to environmentally mindful buyers - especially corporations dealing with questions over sustainability from investors or green project groups.

The accessibility of less polluting private jets could also spare the abundant and well-known the unfavorable promotion experienced by Britain's Prince Harry and his spouse Meghan over a recent personal jet trip to southern France.

Five Gulfstream jets on screen in Las Vegas are utilizing California-produced fuel from inedible beef tallow.

The most recent waste-based fuels include "fats, grease and oils that are by-products of the food industry," stated Bryan Sherbacow, chief commercial officer of Boston-based biofuel producer World Energy, which produces fuel from meat waste used by Gulfstream.

"All of our product is inedible."

A few of the other 79 airplane on display are anticipated to be powered by 150,000 gallons of other renewable fuel blends anticipated to be pumped at the show.

FLIGHT SHAMING

Private jets account for less than 0.1% of total yearly carbon emissions worldwide, but can give off, typically, as much as 20 times more carbon emissions per guest mile than jetliners, according to the London-based personal charter company Victor.

Prince Harry has protected his periodic usage of personal jets to ensure his family's security, and has said that on the rare occasions he does not fly commercially he offsets his emissions.

But planemakers say occurrences such as the furore over his itinerary have included fresh challenges for a market already aiming to validate its contribution to cutting corporate costs.

"Incidents of flight shaming including using personal jets are regrettable when you consider that our industry has provided fuel efficiency enhancements of 40% over the previous 40 years," said Bombardier Aviation President David Coleal.

Bombardier thinks increased sustainable fuel usage will help the market make inroads with corporations and wealthy buyers. According to industry information, billionaires just have a 19% organization jet ownership rate.

But even an image transformation - with jets sporting stickers like "this aircraft flies on eco-friendly fuels" and organisers adding alternative fuel pumps for checking out airplanes - is not likely to satisfy all critics at the Oct 22-24 luxury jet event.

Environmentalists and some experts stay doubtful that biojetfuels, usually mixed 50-50 with kerosene, will make a substantial influence on public perceptions about luxury travel.

"No quantity of Jatropha or Brazil-nut fuel can make organization jets look eco-friendly," stated air travel analyst Richard Aboulafia.

Demand from business jet operators for sustainable fuels now far goes beyond supply and their interest could drive future production, Sherbacow said.

World Energy, which produces 40 million gallons of biofuel at its California plant, might expand production approximately 150 million gallons by 2022.

Corporate charter business and specialists are also seeing more interest from clients who wish to buy carbon credits to balance out emissions from their flights.

Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions contributed in a business jet usage study his business recently completed for a Fortune 500 business.

"At the end of the day, I believe that rate, expense per hour, variety, speed and performance, that's still the (sales) chauffeur. But I believe individuals are becoming more familiar with the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)